All members of the team work together to create a project. Unlike Film there is little hierarchy with all members of the team working as equals to create a final piece.
Project Manager – Responsible for scheduling and budgeting. ensures the smooth running of the campaign. There is normally a three month lead up for social media. In post production they are responsible for the launch of the actual app.
Creative Director – Part of the team that creates the overall vision of the project. Ensures the project sticks to the outlined budget.
Narrative Designer – Designs and implements all aspects of the story. Writes character backgrounds and creates the story world. The Narrative designer is aware of whats happening in all departments so is aware of areas such as budget.
Interactive Designer – Responsible for creating the overall visual feel. Responsible for the building prototypes to discuss with clients and members of the team. Responsible for building the end product commonly utilising HTML, Pythos and Java.
Visual Designer – Creates visual elements such as branding and promotional material. Works with the team to ensure coherent branding across the campaign.
UX User Experience – Works with the director to work on user experience. Works across all departments to ensure there is a smooth user experience.
Social Media/ Digital Marketing Manager – Develops, creates and maintains all aspects of the social media campaigns. Interact with the audience and promote discussion using hashtags or online chats.