During initial planning for our ‘Three Little Pigs’ story idea we looked at the demographics of our audience. We took into consideration ages, social background, gender and interests to ensure we created an application that would suit the intended audience. When we changed our idea it was interesting how our demographics changed as the subject matter became more adult related.
‘Three Little Pigs’ Demographics
Age – 6-11 years from a middle class family/well educated. Interest include Reading, fairytales, imaginative play, mysteries and puzzle games. We are aiming at a mixed gender demographic.
Children’s social media tools including Movie Star Planet; Cbeebies;Club Penguin; ITwixie and to an extent Facebook (with parents)
‘Hansel & Gretel’ Demographics
18 – 50 year olds who are politically motivated. Social views maybe guardian readers. Working/middle class backgrounds. Interested in reading, crime drama, mystery books. Focused towards a majority female audience who are more likely to be engaged by social stories.
Mainstream social media and blogging tools aimed towards social and political audiences such as Twitter, Instagram and WordPress. Online video sharing websites such as Youtube.