This afternoon we had our second meeting with Lydia and Hannah about crowdfunding for our short film ‘Behind Closed Doors’. Last week we met and they initially described the process to us and what we needed to do to make it successful including rewards, info and updates.
Over the past week we’ve come up with a selection of rewards which will help us hopefully to raise the £1000 we think we need to create the film.
Lowest Reward – £5 Massive Thanks and A Digital Download and Name in the credits
(40 – £200)
Low Reward – £10 – Half hour live Q&A online (google hangouts) After film release + Digital Download & Name in Credits (20 – £200)
Mid Reward – £20 – Signed Movie Poster or Signed Printed Production Still (your choice) + Live Q&A, Download and Credit (10 – £200)
Mid Reward – £30 Both Signed poster and print plus Q&A, Download, Credit (5 – £150)
High Reward – £40 ‘Pick a Prop’ Donate a prop to be included in the film (from list) + Signed Poster, Q&A, Digital Download (3 – £120)
£50 – Thank you you’ve helped fund our festivals. Receive all rewards and Exec Producer
In the meeting today we went over these rewards. Myself and Sinead were under the impression that we had to limit the rewards so that we could only make the amount required. Lydia said we did not have to limit the rewards so we decided that all rewards except the most expensive Two (Exec-Producer & Submit a prop) would be unlimited, We could then hopefully use any extra money towards improving our production.
After pricing up Posters at around £6 for creation and despatch to the backer Hannah suggested we offer handwritten postcards as an alternative to Posters and prints. These would be cheaper to send out in the post, offer a personal touch and maybe more useful as people don’t tend to display posters anymore. Hannah also suggested that they should be more original than normal movie posters so that they are more exclusive and fan orientated.
We have tried to focus on rewards that don’t cost us anything to produce like the google hangouts video chat and movie download & credit. With this in mind we decided to replace the £30 poster and Print option with a signed script.
We decided that the incremental rewards would include all previous rewards, this way there is an incentive for backers to move up a level as they will not loose any of the previous rewards and a small step may mean they are prepared to offer more money to move up a level.
Initially we were looking at launching Crowdfunding in December but after some discussions about peoples willingness to give during this time we have decided to kick off the crowdfunding at the end of January. As we will not have to pay our actors until after filming this will suit our production schedule; this timescale will also be beneficial because we will be able to see how our funding is coming along before production and determine if we need to make any changes to the budget.
In order to make the crowdfunding successful Lydia and Hannah have advised us on the importance of good social media, essentially building an audience for the crowdfunding before it begins. We are looking at using Twitter and Facebook for more official updates such as the trailers and posters promotion, this will begin at the start in December to give enough time to build an audience before the January crowd fund launch. We will be using Instagram for more ‘Behind the scenes’ style updates, these can begin sooner with photos of production meetings, filming of sizzler and more genera updates.
Lydia and Hannah will set up our social media sites for us using images we will provide when finalised. They agreed that we will provide them with media such as treatments and more in depth posts but they will offer day to day general updates to help promote the film.