Multi Platform / Transmedia Roles

All members of the team work together to create a project. Unlike Film there is little hierarchy with all members of the team working as equals to create a final piece.

Project Manager – Responsible for scheduling and budgeting. ensures the smooth running of the campaign. There is normally a three month lead up for social media. In post production they are responsible for the launch of the actual app.

Creative Director – Part of the team that creates the overall vision of the project. Ensures the project sticks to the outlined budget.

Narrative Designer – Designs and implements all aspects of the story. Writes character backgrounds and creates the story world. The Narrative designer is aware of whats happening in all departments so is aware of areas such as budget.

Interactive Designer – Responsible for creating the overall visual feel. Responsible for the building prototypes to discuss with clients and members of the team. Responsible for building the end product commonly utilising HTML, Pythos and Java.

Visual Designer – Creates visual elements such as branding and promotional material. Works with the team to ensure coherent branding across the campaign.

UX User Experience – Works with the director to work on user experience. Works across all departments to ensure there is a smooth user experience.

Social Media/ Digital Marketing Manager – Develops, creates and maintains all aspects of the social media campaigns. Interact with the audience and promote discussion using hashtags or online chats.

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Target Audience and Demographics

During initial planning for our ‘Three Little Pigs’ story idea we looked at the demographics of our audience. We took into consideration ages, social background, gender and interests to ensure we created an application that would suit the intended audience. When we changed our idea it was interesting how our demographics changed as the subject matter became more adult related.

‘Three Little Pigs’ Demographics

Age – 6-11 years from a middle class family/well educated. Interest include Reading, fairytales, imaginative play, mysteries and puzzle games. We are aiming at a mixed gender demographic.

Platforms

Children’s social media tools including Movie Star Planet; Cbeebies;Club Penguin; ITwixie and to an extent Facebook (with parents)

‘Hansel & Gretel’ Demographics

18 – 50 year olds who are politically motivated. Social views maybe guardian readers. Working/middle class backgrounds. Interested in reading, crime drama, mystery books. Focused towards a majority female audience who are more likely to be engaged by social stories.

Platforms

Mainstream social media and blogging tools aimed towards social and political audiences such as Twitter, Instagram and WordPress. Online video sharing websites such as Youtube.

 

Research – Social Services – “Mum locks Kids in Room”

Interactive Media Research Material

I first heard about this story while traveling to Uni listening to BBC Radio 4 and thought it was related to the work we are doing for our Interactive Media module where our story centers on (fictional) failings of the social services departments in the UK.

Mirror

Click here to view the story in full on the Mirrors website.

This news story centres on the probable failings of a number of council bodies including social services who are allowing two Thirteen year old girls to be locked in their bedroom at night with a baby monitor as a way of communication between themselves and their mother in the event that they need to leave the room or are in danger from their ‘peodophile’ step father.

This story raises some serious questions about how government bodies seem to not act in a reasonable and responsible way but instead rely on a number of ‘tick box’ solutions to close a case.

This story is interesting in developing the story we are creating in which we see our characters (2 young children) separated from their father and imprisoned by a person who has been elected to protect them. I think it offers an interesting insight into how some of the decisions are made in cases like these and we could use this information to further develop our narrative and ensure realism in the story.

 

Lecture Activities – Imagining Audience, Characters and Storyworld

During our lectures we discussed how to initially develop our ideas of character and story, we discussed the importance of considering the intended audience demographics when creating our project. We took part in a number of activities to try and explore and expand our story world based on what we remember from fairytales and what we imagine our characters to be lie and what the world they live in may feel.

Exercise – How do you remember the story of Beauty and the Beast?

Singing candles and teapots.

Belle runs away from forced marriage with a village leader, finds safety in a house with the beast. Gets close to beast and falls in love.

Themes

  • Redemption – What the beast is like at the start. Cursed prince (hero’s Journey)
  • Love > Obstacles – Love overcoming obstacles (conquering all) Redefining love from physical attraction to interior
  • Vanity (Ugly sisters)

 Tropes

  • Beast (animorphism)
  • Candle stick – objects alive (anthropomorphism)
  • Rose – Beauty – Doesn’t last forever
  • Mirrors – Not reflecting physical but your sole, what you desire to see. Interactive.

Three little Pigs – Story World Ideas

 A futuristic capitalist society where the rich are in power and are repressing the rights of the poor. The rich are protected by security services and live in fenced off zones with high security systems.

Three little pigs are a group of separatists who have found a way to live peacefully in the wastelands. When the security officers/councillors want to build a prison on the wastelands a battle ensues to protect property and rise up against the corporations.

 Exploring Character Knowledge – Pig 1

  • Pig one’s parents are part of the capitalist elite who rule the world.
  • Pig one broke away when he fell in love with a pig he found going through the bins of his tower block for food.
  • Pig one is now resented by the capitalist community and is an embarrassment to his parents. Pig one believes in a co-operative society where everyone is treated equally and work is shared fairly.
  • Gets very angry at injustice and is happiest when all the people around him are happy.
  • Pig one accepts life’s inevitability’s and as such death is responded to with a small amount of grief but he quickly moves on, as death is an unavoidable occurrence.

Alchemy Virtual Reality

I attended a lecture by Phil Harper who is the creative director at AlchemyVR , a joint venture between Zoo SFX and Atlantic Productions.  The seminar offered an interesting insight to the future of virtual reality narrative and the progress that has been made in recent years with advancing technology.

As an 80’s child I remember the last failed attempt at this sort of medium and I was shocked as to how it seems to be gaining momentum. The fact that Facebook has just bought the company behind the Oculus Rift (an immersive VR headset) is sentiment to the companies commitment to get this type of experience into the mainstream.

Initially Alchemy are working with David Attenborough to create a number of immersive experiences that allow audiences to move through a VR world and see some of the earths smalles and most unique creatures close up.

AlchemyVR

I’ve yet to experience virtual reality in person but Phil emphasised that it really has moved on from the 80’s and that once you see it you will never forget it so I’m excited to see what happens with this type of interactive media in the future.

Nth Screen – Collaberative Video Application

nth-screen-tim-kindberg

We were lucky enough to be visited by Tim Kindberg who alongside Charlotte Crofts has developed simultaneous video recording app for mobile devices called ‘Nth Screen’. The application allows multiple users to simultaneously record video footage which is then uploaded to a server and can be edited to create a unique video snapshot of an event.

During the lecture we managed to test out the application and I was impressed with how it worked and started to think of ways in which it would be useful. I suggested it may be interesting to capture global events simultaneously and get a unique perspective of the event from different parts of the world, an example being something like the recent Lunar eclipse.

When considering our group project I think an application like this could be useful for our expanded storyline. Thinking about the end result of our transmedia project we envisioned a protest taking place at a courthouse, I think if we incorporated Nth Screen into this project then we would get a unique view from the point of the protesters about how events that day were unfolding.