Floating Harbour Day 1 W/E Setup of Equipment

Today we started setting up equipment ready for our week of filming Wild screen. During the week we will be filming most of the talks at the Arnolfini Arts Centre so we moved all the equipment we needed for the talks over to there, It’s a short walk from the boat where we will be using as our main base for the week.

The filming of the talks will be a 3 camera live edit we set up two cameras in the stalls to act as our wide and closeup cameras and we also had a camera on the stage behind the guest speakers to gather audience reactions and a different angle for the gust speaker.

Today was very much a technical rehearsal, we ran BNC cables from all of the cameras to the apollo recorder which we’ll be using for the live edit. We also linked in with the centres sound and visual department to arrange feeds for from the microphones and the projector where guest speakers will be displaying work.

Setting up the cameras was a daunting experience, these cameras (varicam lt) are worth around £15,000 so dropping it would be a complete no no. The ursa was also brand new and worth around £5000. Getting this hands-on experience with the cameras was very useful, we got a feeling for the settings and capabilities of the camera which will be essential for this weeks filming and for my general development.

The apollo recorder seems like a great tool for live editing, it takes in all 4 of our feeds and you can live edit with the touch screen. The Apollo also records all 4 of the feeds along with sound onto SSD drives and can be edited again later if there are any mistakes. I wish I could use this workflow for my Weddings, it would be so much faster but unfortunately we’d never have time to run all the cabling in a church.

Once setup was complete we de-rigged the cameras and took them back to the boat for safe keeping, luckily we were able to leave all the grip in situe ready for filming tomorrow. Today was really exciting, we seem to work well as a tam even though we have only just been introduced, looking forward now to the actual recording days.


Floating Harbour Production Meeting Work Experience

Really excited that the folks down at Floating Harbour have invited me to do some Work Experience with them as they document the Wildscreen Film Festival in Bristol.

Today we got together for a couple of hours to introduce ourselves to the rest of the team and to go over some plans for the filming week (next week.) The team seem really tight-knit. There is Rich who is the boss, Ben and Tom who seem to take on the technical roles of camera, edit and general organisation alongside Rich; and there is Emily, Alex & Ann who work on the administration roles. The team really do seem to get along well and everyone pitches in to help with tasks that need completing.

On the Work Experience team there is myself, Matt and Jake. Matt and I are both in UWE and have worked together before on projects, Jake has come from Bournemouth Uni for the week although He lives in Newport so we could possibly travel together.

During the meeting we discussed some other scheduling for next week. Team availability and locations we’ll need to film. The Brief is to create a number of short promotional videos for the Wildscreen Team to be used for online promotion and also as a record of the event. We also have to film a lot of the seminars and talks that are taking place throughout the week so that they can be made available online for delegates to view later.

The plan is to split into small teams to cover all of the filming. The FH team will take lead roles but will have assistance from us on W/E for help with gear, finding suitable shots/locations and dealing with any contributor issues.

Rich explained some of the equipment we will be using and this made me quite excited. As a Panasonic fan I am thrilled that we’ll be using the brand new Varicam LT cameras for most of the event, along with the new Black Magic Ursa Mini. These are professional cinema cameras which of only just been released, they will be great to get my hands on and see how they compare to my GH4  and G7 Mirrorless cameras. We will also be using a Convergent Design Apollo to live multi-cam record the talks along with a Canon 5d mark 4 and Sony FS5 cameras. I’m pleased to be able to get the chance to work with such high-end equipment and i’m sure it will help when building a CV for future jobs.

Really looking forward to next week.

Meeting With Emma Routley – National Museum Wales

Meeting With Emma Routley – National Museum Wales

We have a arranged a meeting with Emma Routley who is a project manager for the national museum of Wales. She is based at the national museum in Cardiff but travels to various museums around South Wales. Emma works mainly with youth and community groups and her job is to promote the museums to these groups and arrange learning and community activities.

The aim of the meeting was to explain in more detail what the scope of an interactive project could offer the museum and get an idea for the type of location that we could use to create our project. We showed Emma examples of other interactive projects based at heritage attractions such as Splash and Ripples ‘A knights Peril’, we also explained about how we used interactive elements to create our trans media narrative project ‘The Bristol Hum’ in our second year. Initially I had pitched using the museum of the welsh soldier in Cardiff Castle to Emma as I felt this was an under developed museum which could benefit from an improved attraction but Emma suggested St Fagans would probably be more suitable for this kind of project and she suggesting using the Castle at St Fagans as it has a long history and could possible add more of a character driven story.

Emma was excited by our plans and said she would work with us to get permissions to create the project and she would liaise between ourselves and the museum to come up with a suitable story structure. She explained some of the reasons why there has been a lack of investment by Museums around interactivity, this was mainly due to implementation costs amid tighter budgets but mainly because of the costs of updating and maintaining these systems which is an investment the museums simply can’t afford in the long run.


After our meeting we explored the National Museum just to see if it had any modern forms of interactivity. It was interesting to see projections being used but this was really the limit of modern technology implementation at this site. I left feeling positive that we could perhaps bring innovative new approaches to the museums exhibits and create something that cost very little to implement and maintain but would have a lasting effect on the museums popularity.

Bracken Films – Corporate and Documentary Small Film making Company

UWE Industry Talk – Bracken Films

Bracken Films is a small Corporate and documentary film company headed up by Two ex UWE Film making students Jim Smith and Zander Mavor. They created the company after leaving UNI and have secured a number of contracts with high profile customers to create promotional videos and internal team videos for company training and information.

Jim and Zander came to UWE to give an industry talk. he main focus was of their experience since leaving UWE and how they went about setting up their company; they also showed us some of their past work including Jims documentary ‘The man who fell from the sky’ which documents the story of immigrants fell from a planes landing gear onto a London street.

This talk was very useful to me because it’s the sort of area I wish to go into after finishing in UWE. While I feel many people will turn their noses up at corporate work, i think it’s a good way to build a brand and a reputation which could in tern lead to bigger more creative documentary work, Also I think this steady work offers stability while still offering the opportunity to work on passion projects for low or no income.

Jim and Zander explained that they have a good working relationship because both of them specialist in different aspects of the film making process. Jim is more of the DoP while Zander takes on the sound roles, I think having these specialisms is a real asset because it means that both parties need each other which will help strengthen the bond of the owners while also easing the pressure on each person.

Jim and Zander explained some of the pitfalls of setting up their company and things we might avoid. they explained how they contacted a number of companies to offer their corporate video services and that this didn’t get them much work; the work they currently get comes through networking and through contacts through friends so this is something to think about when I start my business. The boys talked about some of the processes such as invoicing the company (40% pre-production & 60% on delivery) and the importance of contracts to protect yourself. They also explained some of the other work that may be involved including pitching ideas from a brief to potential clients.

Zander and Jim also stayed behind after the talk for a beer and had some great personal advice for myself and Hanna-Jane.

One criticism I do have around Bracken Films would be the lack of online presence, while the boys had business cards it is very hard to find any information on the company and there is currently no website to get contact information or view the companies show reel of past work. I think when building my company this will be one of the first things I should look into initially.



St Fagans Museum Initial ideas

St Fagans Museum Initial Ideas Recce

As part of our research for our interactive museum exhibit we today visited St Fagans museum of welsh life situated just outside of Cardiff. The museum is part of the National Museum of Wales and houses original buildings from around wales that have been transported to the site and re-built/restored as an attempt to document welsh history and save historic buildings.


This is a potential location for our interactive narrative story and so in preparation for our meeting with Emma Routley (National museum project manager) on Friday we decided to recce the site to give us an idea of what the museum already offered in terms of interactive elements and what we could potentially create.


In terms of interactive elements the museum had very little on the day we visited. They had a few demonstrations of flour making and baking and a number of members of staff on hand to act as curators for individual exhibits. One exhibit did have an element of user interaction, the St Tilos church had small information boards where visitors were encourages to walk with them around the exhibit and identify artifacts.


Some of the advantages of creating an experience here would be the size of the area and the fact that it is outdoors, this would be ideal for a GPS based application. The majority of the buildings are naturally very dark inside so this opens up the opportunity to maybe incorporate some sort of projection imaging into our story.



With the museum being free and open daily we would have a loot of scope in terms of access to the site, being able to carry out research as we need but the downside is the museums distance form our base with is being a 1 hour drive from Bristol.


Thinking of story ideas, the exhibits didn’t really have any character based history, they were more building and purpose related historical stories so we’d have to think of characters and a narrative to guide the audience through the exhibit.

Floating Harbour Films Work Experience Meeting

Today I had a meeting about possible work experience with a Corporate/Events Company called Floating Harbour Films. They are a small company which operates from a boat docked in Welsh Back, Bristol Harbour.

I got the contact through a uni pal, Alex who has been working there over the summer. The company are looking for Camera operatives for an event they have to film in the next few weeks called ‘Wild Screen’. Its a film festival focused on Wildlife films and photography.

I met the owners of Floating Harbour on their boat, we had a brief chat about my background and the sort of work i’m interested in, the boys ( Rich and Ben) explained to me that I will probably be acting as a runner and camera assistant during the week and possibly have to do some data transfer and running about with memory cards as we had such a tight schedule.

The thought of doing some running work and data wrangling really appeals to me right now, I have a heavy edit load and this would give me the opportunity to learn more about the back end processes of a professional company; how data is stored, logged and how they manage quick project turnarounds.

The meeting went pretty well I think and the owners seemed pretty fun to work with so I’m hoping to hear back to see if they will take me on for the week.

Casting “90 Seconds of Love” [Working Title]

’90 Seconds of Love’

90 seconds of loveactor 1

Project Overview:

Written and Directed by Hannah-Jane Churchman and Produced by Gareth Croft. A Short film as part of a second year film and media course at UWE Bristol.

“90 seconds of love” is a story that follows the journey of a 7 year old girl seeking to answer the question “what is love?”.We explore, through this girls memories, love as seen by a child.”

Casting Details:

We are currently auditioning for a voice over role with the aim to using a voice over throughout the piece to compliment the visual narrative. We are looking to cast a male or female between the ages of 5 and 8 years old and have a particularly ‘innocent’ tone. we have a very low budget for this project so unfortunately cannot make any payments for time or expenses. All actors and crew will be working on a voluntary basis.

The role will require the Actor to read a short page of script using their natural tone and accent. The Actor will be required for approximately 2 hours on the day of recording and will need to be chaperoned by a Parent or Guardian at all times. The ability to learn and recite a small amount of text would be beneficial but not essential.

Recording is due to take place on the 20th March 2016 in the Newport area. The date is subject to change.

Initial auditions will be conducted through email and will require the Parent/Guardian to record a short voice clip of the Actor reading a piece of set dialogue (Below). The voice clips can be recorded by any means and we suggest using a microphone app on a smart phone. The short voice clip should then be emailed to the address below alongside details of the child’s first name, age, Parents/Guardians contact details and address.

After reviewing auditions we will make further contact to arrange further auditions if required. We will try to contact all applicants but may not be able to contact all unsuccessful applicants.

Audition Details:

If you feel your child may be suitable for this role then please record them reading one (or both) of the two sentences below (script). The quality of the recording is not important at this stage. We suggest using a microphone app on a smart phone that will enable you to save and email the file. Once you have made the recording(s) then please email them as an attachment to: gareth.croft@gmail.com with the subject line: Casting Along with the contact details of the Parent/Guardian, The child’s first name and age.

Entrees should be submitted by 14/02/2016 (Sunday)


“Love is when my mummy makes coffee for my daddy and she takes a sip before giving it to him, to make sure the taste is OK.”

“Love is like a little old woman and a little old man who are still friends even after they know each other so well.”

Important Information

When allowing a child to audition for a role it’s important not to get their hopes up so please bear this in mind when talking to your child. All submitted entries and contact information will be confidential and not passed onto any third party. All auditions will be destroyed by 20/03/2016 and contact details removed. All actors will be chaperoned by consenting parents/guardians at all times on the day of production and written permission to record and edit recordings will be required from the consenting parent/guardian before production commences. In line with Government guidelines for children working in entertainment, actors should not have worked more than 3 days in the past 6 months.This is a voluntary role and no payment will be given for either time nor expenses in connection to this role.  

Thank You for reading and good luck! If you have an further question then please contact us on the above address and we will do our best to reply swiftly.




Bibliography – Creating Screen Fiction Research


A Look Through 14 Beautiful Video Game HUD Designs. 2015. A Look Through 14 Beautiful Video Game HUD Designs. [ONLINE] Available at:http://feedgrids.com/originals/post/a_look_through_14_beautiful_video_game_hud_designs/. [Accessed 12 March 2015]

BBC Academy – Production – Profile: 1st assistant director. 2015. BBC Academy – Production – Profile: 1st assistant director. [ONLINE] Available at:http://www.bbc.co.uk/academy/production/article/art20130702112135660. [Accessed 19 February  2015]


BBC Radio 4 – The Media Show, The Clarkson Row and Handling ‘Difficult’ stars, The Future for Netflix, The Green Party Media Policy. 2015. BBC Radio 4 – The Media Show, The Clarkson Row and Handling ‘Difficult’ stars, The Future for Netflix, The Green Party Media Policy. [ONLINE] Available at: http://www.bbc.co.uk/programmes/b055gcbf. [Accessed 18 March 2015]


CREW CALL: Location Manager/Scout Rob Story – YouTube. 2015. CREW CALL: Location Manager/Scout Rob Story – YouTube. [ONLINE] Available at: https://www.youtube.com/watch?v=6R_W2WDTi2k. [Accessed 26 Janurary 2015]

First Assistant Director Greg Zekowski interviewed by Robert Reber (cinematographer) – YouTube. 2015. First Assistant Director Greg Zekowski interviewed by Robert Reber (cinematographer) – YouTube. [ONLINE] Available at: https://www.youtube.com/watch?v=89f87abF2Wc. [Accessed 15 Feburary 2015]

I am the location scout for the show Breaking Bad AMA : IAmA. 2015.  [ONLINE] Available at:http://www.reddit.com/r/IAmA/comments/zaw2h/i_am_the_location_scout_for_the_show_breaking_bad. [Accessed 26 Janurary 2015]

Location Manager (Film) | Creative Skillset. 2015. Location Manager (Film) | Creative Skillset. [ONLINE] Available at:http://creativeskillset.org/job_roles_and_stories/job_roles/2943_location_manager_film. [Accessed 25 Janurary 2015]

Special Effects and Graphics – Research and Creation

For pre-production I took on the role of SFX/Graphics. As our film is meant to centre around a video game addiction the script calls for some graphics that makes the audience feel as though they are in a video game. To achieve the video game feel I researched how first person shooting games look and feel to the player and will try and replicate this with the use of Adobe After Effects and Photoshop.

Ghost_Recon_2 metroid_1

To create my initial concept I looked at examples of real video games. We discussed using video game footage in our film but this would cause a problem with copyright and we wouldn’t be able to use our own ‘game’ footage underneath which is important in moving the story forward.

There were also a number of templates online for computer game Heads up Displays (HUD) but these again would infringe copyright and also had copyrighted logos involved from real computer games.

I decided to use these HUD’s and the templates online to learn how to adapt them for our project.


I used photoshop to create static images such as the text backgrounds and targets, then animated them with text and motion effects in After Effects. I overlaid a grid effect, cartoon and a colour gradient to try and replicate the game colour and high contrast look.

chat screen 2 chat screen audio premier

To create the ‘screen chat’ graphic that is displayed on screen I created a screen from scratch again in After Effects and Photoshop. I used images such as Army men and satellites to emphasis the games violent genre and used motion toles to make slight movements to give a more professional feel and make it more interesting for the audience. I incorporated audio effects that hopefully will be used in the final version of the film that sound like a home screen of a video game. roto

For our gun scene we wanted something highly exaggerated to finally get the ‘Unreal’ message across to the audience. I used rotoscoping to cut enable me to place explosion visual behind the character and again included the HUD effect.

Multi Platform / Transmedia Roles

All members of the team work together to create a project. Unlike Film there is little hierarchy with all members of the team working as equals to create a final piece.

Project Manager – Responsible for scheduling and budgeting. ensures the smooth running of the campaign. There is normally a three month lead up for social media. In post production they are responsible for the launch of the actual app.

Creative Director – Part of the team that creates the overall vision of the project. Ensures the project sticks to the outlined budget.

Narrative Designer – Designs and implements all aspects of the story. Writes character backgrounds and creates the story world. The Narrative designer is aware of whats happening in all departments so is aware of areas such as budget.

Interactive Designer – Responsible for creating the overall visual feel. Responsible for the building prototypes to discuss with clients and members of the team. Responsible for building the end product commonly utilising HTML, Pythos and Java.

Visual Designer – Creates visual elements such as branding and promotional material. Works with the team to ensure coherent branding across the campaign.

UX User Experience – Works with the director to work on user experience. Works across all departments to ensure there is a smooth user experience.

Social Media/ Digital Marketing Manager – Develops, creates and maintains all aspects of the social media campaigns. Interact with the audience and promote discussion using hashtags or online chats.

Target Audience and Demographics

During initial planning for our ‘Three Little Pigs’ story idea we looked at the demographics of our audience. We took into consideration ages, social background, gender and interests to ensure we created an application that would suit the intended audience. When we changed our idea it was interesting how our demographics changed as the subject matter became more adult related.

‘Three Little Pigs’ Demographics

Age – 6-11 years from a middle class family/well educated. Interest include Reading, fairytales, imaginative play, mysteries and puzzle games. We are aiming at a mixed gender demographic.


Children’s social media tools including Movie Star Planet; Cbeebies;Club Penguin; ITwixie and to an extent Facebook (with parents)

‘Hansel & Gretel’ Demographics

18 – 50 year olds who are politically motivated. Social views maybe guardian readers. Working/middle class backgrounds. Interested in reading, crime drama, mystery books. Focused towards a majority female audience who are more likely to be engaged by social stories.


Mainstream social media and blogging tools aimed towards social and political audiences such as Twitter, Instagram and WordPress. Online video sharing websites such as Youtube.


Annotated Bibliography


Robert Pratten, 2011. Getting Started in Transmedia Storytelling: A Practical Guide for Beginners. Edition. CreateSpace Independent Publishing Platform.

Robert Prattens practical guide to transmedia storytelling offers a compelling insight into how to plan, produce, pitch and finance transmedia storytelling projects, and some of the pitfalls that can avoid a project failing to grasp the audience’s attention.

In chapter 4 Pratten discusses the differences between ‘immersion’ and ‘engagement’, this was useful to me in clarifying that to bombard audiences with masses of content does not make for ‘immersion’ and can have an adverse effect on the intentions of the experiences creators. Pratten explains that for a project to become successfully ‘engaging’ to an audience it must deliver specific content at specific times and only if these processes are followed are you likely to have a successful campaign.

“When audiences connect well to your content, they go through three stages of engagement: Discovery, Experience and Exploration”

Pratten explains that in the early stages of ‘Discovery’ it’s important that audiences don’t have to do too much in order to be hooked into the experience element; they should feel compelled enough to go further but not feel so overwhelmed that they are put off altogether. I think this approach also serves to create a sense of exclusivity and if I think about successful trans media projects such as ‘Secret Cinema’ it is the very fact that the participants are given very limited information with the promise of a substantial reward at the end that makes the project so popular.

Pratten related the three stages of engagement to the five human senses, discovery acting as smell and taste, asking the audience to dip their toe into the water to see if they like it. Experience is acknowledgment and initial involvement (touch and sight) with the stage being exploration, leaving the audience wanting more or wanting to contribute themselves.

“The audience needs to be reassured that your content is worth its time and attention. You need to reduce the perceived risk by communicating “trustworthiness”, “coolness”, “quality”, ”appropriateness” – whatever values are sought by the audience for this type of project.”

As a use of social media I find it easy to identify with Prattens theory of engagement. Increasingly we are bombarded by media campaigns trying to demand our attention be it a viral video, online game or the latest survey/quiz. Before participating we consider what we are being asked to do, how long will it take and what reward will we get at the end? We also consider who out of our friends have also explored this media and use that to gauge the “trustworthiness” and “cool” factor.

When comparing the theory’s presented concerning audience engagement and how we put these into practice with our concept project I think we are approaching the initial stages of interaction correctly. Our aim was to use social media to build an inquisitive audience through the twitter campaign initially before releasing larger amounts of content on our main application page. We would continue to use social media to invite the audience in the later stages of engagement to contribute to the story as they seek further participation options. The thinking behind our campaign was for the audience to stumble upon us accidentally get engaged rather than bombard them and put them off which would have a detrimental effect on our project.


Does Star Wars show Secret Cinema has lost the force? | Film | The Guardian. 2015. Does Star Wars show Secret Cinema has lost the force? | Film | The Guardian. [ONLINE] Available at:http://www.theguardian.com/film/filmblog/2015/mar/11/secret-cinema-star-wars-empire-strikes-back-lost-the-force. [Accessed 22 April 2015].

The ‘Secret Cinema’ is one of the more well-known immersive transmedia projects with ‘hard-core’ movie fans but after some problems over the past couple of years and with increasing profits but with less focus on working ethics, in The Guardian’s article they question if the unique selling point has now been lost in favour of commercial gain.

Over the past few years ‘Secret Cinema’ has increased in popularity, the once niche event has grown enormously and with this year’s event planned to run for 2 months I find myself agreeing with the article when it suggests that the whole concept has been diminished of late. The whole appeal to me in ‘Secret Cinema’ was in the name itself, ‘Secret’. As a participant you were given very little information as to what to expect from the event, you were given a simple brief for the evening detailing locations and suitable attire and that was about it; even this was given at very short notice. This sort of initial engagement echoes how Robert Pratten (Getting Started with Transmedia Storytelling, 2011) suggests campaign planners initially develop audience engagement. The ‘Secret Cinema’s’ participants have learnt to trust the organisers and so are happy to purchase tickets for events on the understanding that there will be a great reward at the end.

The very fact that The Guardian can report 2 months before the event this year what to expect in terms of the ‘cinema’ element of this event will be is sentiment to the changing face of the brand into a more mainstream event that appeals to the masses and gets maximum cash returns. The article reports that there is growing anger within the community that has been established and it seems to me that the event organisers are alienating the very people that they were trying to engage in the first place, ironically on the same platforms that were used to create this secret club. Previously I found it very hard to find opinions about what happened at these events, even speaking to friends I was told that if I wanted to know then I should pay my money and I wouldn’t be disappointed but nowadays the internet seems to be littered with reviews which suggests that the audience are not 100% on board with the ‘secret’ concept; even the organisers themselves are posting event videos of previous events as a way to encourage business.

I think when creating any form of transmedia application it’s important to try and stay true to the original concept and values, if these are taken for granted then you risk devaluing your credibility and in turn the unique appeal is diminished which takes away the charm that appealed to the audience in the first place.


What Would Kirk Do?. 2015. What Would Kirk Do?. [ONLINE] Available at:http://www.itv.com/coronationstreet/what-would-kirk-do. [Accessed 20 April 2015].

The long running soap opera ‘Coronation Street’ provides an interesting insight into how to incorporate interactive media into already established formats to bring the programme up to date with the increasingly important online and interactive markets.

Recently the drama has introduced a number of interactive features to engage online audiences. YouTube was previously incorporated to provide catch up services for audiences with short clips from the show being broken down and uploaded as separate features. This seems to be a great way of re-using already created content to engage with an audience. With the increasing use of social media providing short clips in this format also increases the awareness of the original content (TV Show) as short clips on YouTube are easily sharable online and can serve to gain new audiences.


In December there was further incorporation of YouTube and the introduction of interactive features that enabled the audience to make choices about the direction that storylines in the show can take. The first attempt at audience participation was a mini-series called ‘What would kirk do?’ This was an online series based around on of the shows characters. The timing of the mini-series fitted around the characters storyline in the main TV show. The mini-series episodes were structured in a way that allowed the audience to make clickable decisions that would have affect how the next instalment of the series took place. The mini-series used a number of the shows regular characters and I think was appealing to regular audiences as it gave them the opportunity to see the characters do things that they may not necessarily see on the regular show due to the nature of their characters.



The recent introduction of character based twitter accounts was a major step in this series  and I think is one of the more successful uses of interaction between characters, brands and the audience to date. The introduction came in the form of interaction during a court case in the shows storyline. The producers chose a strong character (Norris) who is known for his ‘busybody’ traits so was an ideal character to make most use of the Twitter concept. The audience engagement with the character came as he ‘tweeted’ his ramblings as if he was sat in the viewing gallery of the court while the case was proceeding, viewers could see the character tweeting although this was obviously filmed in advance.

When creating our concept, the use of Twitter as a way of engagment between our characters and the audience was a key inspiration. I think the concept that was introduced by the ‘Coronation Street’ programme makers was a fantastic idea but I feel it may have been somewhat lost on their audience who (especially at that point in time) may not be a demographic that constantly engages with Twitter. I think Facebook may have been a more popular option but the platform isn’t really suitable, I feel,  for this type of instant audience engagement.







Bibliography Of Research – Interactive Media

Please find below a list of sources that I have used when researching my roles and storyworld ideas for this module.

Robert Pratten, 2011. Getting Started in Transmedia Storytelling: A Practical Guide for Beginners. Edition. CreateSpace Independent Publishing Platform.

Flash Professional Help | Working with Flash documents. 2015. Flash Professional Help | Working with Flash documents. [ONLINE] Available at:https://helpx.adobe.com/flash/using/flash-documents.html. [Accessed 12 April 2015].

Alchemy – Virtual Reality storytelling. 2015. Alchemy – Virtual Reality storytelling. [ONLINE] Available at: http://www.alchemyvr.com/. [Accessed 15 March 2015].

Does Star Wars show Secret Cinema has lost the force? | Film | The Guardian. 2015.  [ONLINE] Available at:http://www.theguardian.com/film/filmblog/2015/mar/11/secret-cinema-star-wars-empire-strikes-back-lost-the-force. [Accessed 21 April 2015].

Mum locks her young girls in bedroom every night so she can live with child abuser – Mirror Online. 2015. Mum locks her young girls in bedroom every night so she can live with child abuser – Mirror Online. [ONLINE] Available at: http://www.mirror.co.uk/news/uk-news/mum-locks-young-girls-bedroom-5546343. [Accessed 26 April 2015].

Nth Screen. 2015. Nth Screen. [ONLINE] Available at: http://nthscreen.tv/. [Accessed 24 April 2015].

Secret Cinema. 2015. Home. [ONLINE] Available at: http://www.secretcinema.org/. [Accessed 26 April 2015].

Virtual Reality Gets A Real Content Studio With Launch Of Alchemy VR | TechCrunch. 2015. Virtual Reality Gets A Real Content Studio With Launch Of Alchemy VR | TechCrunch. [ONLINE] Available at:http://techcrunch.com/2014/07/07/virtual-reality-gets-a-real-content-studio-with-launch-of-alchemy-vr/. [Accessed 22 April 2015].

What Would Kirk Do?. 2015.  [ONLINE] Available at:http://www.itv.com/coronationstreet/what-would-kirk-do. [Accessed 20 April 2015].

How to Make a Flash Website with Adobe Flash Professional – Flash Tutorial – YouTube. 2015. How to Make a Flash Website with Adobe Flash Professional – Flash Tutorial – YouTube. [ONLINE] Available at:https://www.youtube.com/watch?v=iwa7thRvngY. [Accessed 28 April 2015].

Research – Social Services – “Mum locks Kids in Room”

Interactive Media Research Material

I first heard about this story while traveling to Uni listening to BBC Radio 4 and thought it was related to the work we are doing for our Interactive Media module where our story centers on (fictional) failings of the social services departments in the UK.


Click here to view the story in full on the Mirrors website.

This news story centres on the probable failings of a number of council bodies including social services who are allowing two Thirteen year old girls to be locked in their bedroom at night with a baby monitor as a way of communication between themselves and their mother in the event that they need to leave the room or are in danger from their ‘peodophile’ step father.

This story raises some serious questions about how government bodies seem to not act in a reasonable and responsible way but instead rely on a number of ‘tick box’ solutions to close a case.

This story is interesting in developing the story we are creating in which we see our characters (2 young children) separated from their father and imprisoned by a person who has been elected to protect them. I think it offers an interesting insight into how some of the decisions are made in cases like these and we could use this information to further develop our narrative and ensure realism in the story.


Working with Difficult ‘Stars’ BBC Radio 4 ‘The Media Show’

In light of the Jeremy Clarkson saga with Top Gear, I found this episode of ‘The Media Show’ to be interesting in helping understand how producers should work with celebrities and how poor management can lead to celebrities thinking they are bigger than the show itself.

The Media Show – BBC Radio 4


Creating Props in Photoshop

While I wasn’t tasked exclusively with prop sourcing I agreed as I have some photoshop skills I would try to create some of the props required to help tell our story. We required some fake ‘final demand’ bills for our character to discover as well as some family photos that showed both our adult characters as a couple.

Creating the final demand documents was pretty easy and just involved some cloning of areas to enable me to replace names and addresses on stock images. These didn’t have to be too detailed as the camera wouldn’t be giving an extreme close up but they had to look realistic from a distance.

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The more complicated task was in the creation of the family photographs. We asked all of our actors to provide images of when they were younger for us to use in these images. Luckily our female actor had a younger daughter and she agree for us to use her photos in our project. I took all of the images and manipulated them in photoshop to create a set of family images that showed our characters as a couple.

Original Images

Final Photoshopped Images


Lecture Activities – Imagining Audience, Characters and Storyworld

During our lectures we discussed how to initially develop our ideas of character and story, we discussed the importance of considering the intended audience demographics when creating our project. We took part in a number of activities to try and explore and expand our story world based on what we remember from fairytales and what we imagine our characters to be lie and what the world they live in may feel.

Exercise – How do you remember the story of Beauty and the Beast?

Singing candles and teapots.

Belle runs away from forced marriage with a village leader, finds safety in a house with the beast. Gets close to beast and falls in love.


  • Redemption – What the beast is like at the start. Cursed prince (hero’s Journey)
  • Love > Obstacles – Love overcoming obstacles (conquering all) Redefining love from physical attraction to interior
  • Vanity (Ugly sisters)


  • Beast (animorphism)
  • Candle stick – objects alive (anthropomorphism)
  • Rose – Beauty – Doesn’t last forever
  • Mirrors – Not reflecting physical but your sole, what you desire to see. Interactive.

Three little Pigs – Story World Ideas

 A futuristic capitalist society where the rich are in power and are repressing the rights of the poor. The rich are protected by security services and live in fenced off zones with high security systems.

Three little pigs are a group of separatists who have found a way to live peacefully in the wastelands. When the security officers/councillors want to build a prison on the wastelands a battle ensues to protect property and rise up against the corporations.

 Exploring Character Knowledge – Pig 1

  • Pig one’s parents are part of the capitalist elite who rule the world.
  • Pig one broke away when he fell in love with a pig he found going through the bins of his tower block for food.
  • Pig one is now resented by the capitalist community and is an embarrassment to his parents. Pig one believes in a co-operative society where everyone is treated equally and work is shared fairly.
  • Gets very angry at injustice and is happiest when all the people around him are happy.
  • Pig one accepts life’s inevitability’s and as such death is responded to with a small amount of grief but he quickly moves on, as death is an unavoidable occurrence.

Alchemy Virtual Reality

I attended a lecture by Phil Harper who is the creative director at AlchemyVR , a joint venture between Zoo SFX and Atlantic Productions.  The seminar offered an interesting insight to the future of virtual reality narrative and the progress that has been made in recent years with advancing technology.

As an 80’s child I remember the last failed attempt at this sort of medium and I was shocked as to how it seems to be gaining momentum. The fact that Facebook has just bought the company behind the Oculus Rift (an immersive VR headset) is sentiment to the companies commitment to get this type of experience into the mainstream.

Initially Alchemy are working with David Attenborough to create a number of immersive experiences that allow audiences to move through a VR world and see some of the earths smalles and most unique creatures close up.


I’ve yet to experience virtual reality in person but Phil emphasised that it really has moved on from the 80’s and that once you see it you will never forget it so I’m excited to see what happens with this type of interactive media in the future.